The sweet role of improvemints
Article Abstract:
The Public Service Company of New Hampshire promoted its 401(k) retirement savings program to employees by building the marketing campaign around a common theme. The campaign, called MINT (more income not taxes), used pictures of mint candies on all campaign literature in order to coordinate different advertising media and to reinforce the benefits of the program in the employees' minds. The marketing campaign was conducted over an eleven week period, which included announcement letters, posters on company offices, target mailings of advertising flyers, and employee meetings. The program had a response rate of 35 percent, which was 10 percent above the company's sales goal.
Publication Name: Personnel Journal
Subject: Human resources and labor relations
ISSN: 0031-5745
Year: 1986
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A case for rewarding recognition
Article Abstract:
Employee recognition programs, including the use of incentive awards, are effective human relations tools to improve recruiting and retention results, and to increase company productivity, morale, loyalty, and sales motivation. The New York-based NYNEX organization, composed of 12 firms stemming from the AT and T breakup, demonstrates the trend toward upgraded award plans that are more suitable to a changing workforce. NYNEX has developed a Service Recognition Program with several types of employee recognition, including five-year rewards of tasteful gifts created by Tiffany and Co. for NYNEX. The costs of this award winning program, and its benefits, are discussed.
Publication Name: Personnel Journal
Subject: Human resources and labor relations
ISSN: 0031-5745
Year: 1986
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