Cultural bias undermines assessment
Article Abstract:
Personnel assessment tools should be analyzed carefully to ensure that they are not culturally biased. To eliminate cultural bias in content, test developers usually subject their test to panels of reviewers who remove items that may be unfamiliar or may have a different meaning for people of different cultural backgrounds. Unfortunately, personnel tests are not checked as thoroughly for culturally handicapping language, which is another source of cultural bias. Tests should be made to undergo a language screening process called 'sociolinguistic item analysis' to minimize the influence of the linguistic differences among job applicants on their test performance. This process not only ensures culture-fairness, but it also improves the readability and utility of tests.
Publication Name: Personnel Journal
Subject: Human resources and labor relations
ISSN: 0031-5745
Year: 1992
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Doing business in foreign markets: keys for success of the small business firm
Article Abstract:
Adoption of ten key points, such as market opportunity analysis and product potential assessment, is shown to enhance the competitiveness of small business companies in foreign markets. Small business companies should first study profitable markets that can be tapped before devising foreign marketing strategies. Assessment of company's product and comparing such product to other existing products in the market also help in increasing the probability of success in foreign markets.
Publication Name: Journal of Managerial Issues
Subject: Human resources and labor relations
ISSN: 1045-3695
Year: 1997
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