From start to finish

Article Abstract:

Hints for opening statements and closing arguments are discussed, with these including making the jury an eyewitness to credible facts, humanizing the plaintiff and making the defendant's injustice a focus of judgment, and telling the story with verbal snapshots.

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Reel-time testimony; help the jury see what you're saying

Article Abstract:

The trial lawyer needs to remember that three-quarters of the human brain is devoted to interpreting visual images and to take advantage of this by making of their client's story a picture the jury can visualize. Demonstrative evidence can be the best way of explaining a complex idea and can also be the best way of making the key words jump out at everybody.

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Focus your final argument; to close effectively, highlight the points that really count

Article Abstract:

The closing argument is the lawyer's opportunity to focus on the key facts, and after finishing this the lawyer can run through the others, which becomes an emotional cap that strengthens the rest of the argument. Choosing strong facts which are also emotionally powerful is a rule of thumb to follow. The lawyer can touch on the weaker points without giving them too much emphasis.

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