Fixing the game
Article Abstract:
Two Way TV, a United Kingdom-based broadcasting firm, hopes that as a shift towards digital programming becomes more imminent and interactive deals are in place, that its financial outlook will look more positive in the future. The company has nearly gone bankrupt ten times in the eight years since its launch. Two Way TV has made a number of deals in 2001 already which have brought in over 17 million pounds sterling, including an alliance with Microsoft Corp.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2000
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Should channels release rights?
Article Abstract:
A major debate at the RTS Cambridge Convention will be whether broadcasters should own rights or not, with the latter being pushed. Pact, the producers' alliance, has not decided whether to lobby for this issue or not. The downsides to the loss of broadcaster rights, which have been documented, are the lack of creative programming, which happened in the U.S., and the loss of development funding for programme makers.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2001
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A shrinking asset: Despite the strong ITV kids series made at last month's Baftas and the high-earning distribution potential of the genre, CITV's future looks far from rosy as further cuts are expected in the department
Article Abstract:
ITV's cuts in children's programming are seen as a mistake, and not devoting a separate channel for children's shows is described as risky. ITV's quality children's programming will no doubt succumb to programming from the BBC for a lack of funding, according to media executives within the comapany.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2001
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