Ad slump sees C4 freeze budget
Article Abstract:
Television broadcaster Channel 4 has blocked its budget allocations to program productions due to poor advertising market. The company has allocated 10millon pounds for program production in last fiscal year.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2006
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TV makes a difference
Article Abstract:
The significant role of television channels in dealing major social issues and creating awareness among the viewers is discussed.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2005
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