C4 and Five wary of ad minutes increase
Article Abstract:
Five and Channel 4 are concerned over the plans of UK regulatory board Ofcom to increase advertising time per hour from seven to nine minutes, claiming this new ruling can push advertising rates down. Ofcom will publish proposals for consultation in the first quarter of 2008 and the ruling for terrestrial broadcasters will come into effect on January 1, 2009. Opinions of industry players and analysts are also given.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2007
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Relax and stop worrying
Article Abstract:
Many kids' channels are supported by advertising money. There are concerns on the influence of advertisements as well as TV programs on the minds of children. However, things are not so bad as they seem. These programs and advertisements are not exploiting the gullibility of the kids. Moreover, the advertisements are heavily regulated, so there is little cause for concern.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2005
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The man behind the burger ban
Article Abstract:
A profile of Richard Watts, the spokesperson of Sustain who is leading a campaign to ban the commercials of junk foods is presented.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2006
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