Guardian considers in-house sales move
Article Abstract:
Guardian Media Group (GMG) is considering moving its advertising sales division in-house after it failed to agree a new contract with Global Radio. When Global bought Chrysalis Radio, it inherited the contract to sell ads for GMG, but the talks broke down . The views of officials and industry players on the possibility of a national ad sales division are given.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2007
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Analysts cautious over GCap upturn
Article Abstract:
GCap Media is expected by analysts to report improved interim results, but mid-term prospects for the group is still a concern. Analysts believe that 2008 will be tough for the company because of the lack of investor confidence in digital radio and the difficult macro economic conditions. Other views on GCap Media's financial performance are presented.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2007
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Comment about this article or add new information about this topic:
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