Discovering the future
Article Abstract:
Discovery Networks UK general manager Dan Brooke believes that the group is not unstable, amidst the resignation of its two key officials. Heavy spending on original content to supply the demand for factual entertainment in the UK, major acquisitions, and commissioning of long-running returning series have helped keeping the company afloat. Brooke's beliefs and attittudes on Discovery UK's operations are given.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2007
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MTV revs up for rebrand
Article Abstract:
The proposed rebranding of MTV, the flagship channel of MTV Networks Inc., with a new name and logo is discussed. The launch of a separate entertainment channel by the network is described.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2007
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NatGeo tells life-or-death stories
Article Abstract:
Television broadcasting giant National Geographic Channel is planning make an adventure series by re-constructing real time incidents.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2007
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