Welcome to middle England
Article Abstract:
BBC2 controller Jane Root is ignoring its competition with C4 and is focusing on what is mainstream, and the strategy has proven successful. While BBC 1, ITV and C4 have all lost share, BBC 2 has remained steady. Root is trying to combine effective programming with sharper scheduling and such hit shows as "The Weakest Link."
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2001
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Giving the people what they want: Despite facing competitors on all fronts in the young adult market, Play UK is determined to reinvent itself . .
Article Abstract:
Play UK is hoping to improve its brand image by improving its programming and strengthening its channel concept. The channel has the lowest share of total viewing for channels focusing on the 16-24 year-old age group.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2001
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Goodbye to celeb TV?
Article Abstract:
The prospects of celebrity reality shows in the context of decline of ratings of ITV's reality show "Celebrity Love Island" are examined.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2005
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- Abstracts: The energiser: Unfazed by limited funds, controller Jane Mote is determined to double the amount of original programming on the Community Channel
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