Indies develop cross-platform strategies
Article Abstract:
Broadband video services has grown tremendously, and with several channels and television shows now available online, broadcasters and producers are able to expand their brands on the internet. A digital strategy is essential regardless of the type of company and genre. The digital strategies of various independent producers, as well as two case studies on two cross-platform shows, are presented.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2007
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Base the PSP in Brum
Article Abstract:
A convincing case is made for establishing a Public Service Publishing (PSP) operation in Birmingham, which offers the advantages of - flourishing indies, young creative talent, diverse community and technological innovation.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2004
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