Is ITV the weakest link?
Article Abstract:
BBC2, a minority channel, often attracts a 25% share at 17.00 with its two programmes 'Ready Steady Cook' and 'Weakest Link' while ITV1's 17.00-18.00 line-up has consistently dropped below ten percent. As a pre-condition for the Carlton/Granada merger ITV must use its overall share of commercial impacts as a base for airtime negotiations by maximizing audience across the whole of its schedule in order to maintain its position in the advertising market.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
Million pound giveaway can't buy ITV1 viewers
Article Abstract:
The British Broadcasting Corporation's "Big Brother" has outperformed Independent Television's "Fortune: Million Pound Giveaway" in terms of market share in the first week of January 2007. The market shares of other television program in the United Kingdom are also presented.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
Strife swap
Article Abstract:
The services of British Broadcasting Corporation (BBC) and ITV are compared and their strategies for gaining market share are analyzed. The efforts of senior managers to improve services are reviewed.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Stars in their eyes. Making crime pay. TV shop until you drop
- Abstracts: I confess, I watch TV. The princess diaries. Craft landing
- Abstracts: It's the programmes... Majoring in entertainment. The Marshall plan
- Abstracts: It's great up north. Make it a fair game. World Cup mugs news
- Abstracts: Intelligent? Moi? School for scandal. Fame, fame, fatal fame