On the counter attack
Article Abstract:
Julie Oldroyd, head of scheduling at Channel 4, feels that the blanket coverage of the World Cup offered a chance for Channel 4 to increase audience share for some of it's programs, as large number of female audience look for alternative to foot ball coverage.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2006
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Shaking up the US market
Article Abstract:
The market overview of television broadcasting industry in United States is presented. The market shares and strategies followed by various popular television channels are also presented.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2006
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Keeping Five alive
Article Abstract:
The low performance of channel Five over the past year, the replacement of its broadcast director Dan Chamber by Lisa Opie, and the channel's future, are discussed.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2006
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