Books etc: a license to print money?
Article Abstract:
The trend towards developing licensed merchandise like books, boardgames and DVDs based on popular television shows is described. Television producers are making deals with publishers, toy manufacturers and retailers for transforming hit shows into profitable consumer products.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2007
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Programme rights guide
Article Abstract:
Definitions of rights of independent television production companies are presented. Interpretations of these rights like their worth, and loopholes are also discussed.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2006
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