Radio must find a way to get inside people's heads
Article Abstract:
Those responsible for managing radio stations in the UK must be aware of the importance of not assuming that they are serving only niche markets. Radio stations can only be really successful if they are prepared to take risks and try to appeal to a large cross-section of the population. If they fail to do so, then they are likely to lose listeners to other radio stations or to television. Basic demographics gives some information about radio audiences, but it is also important to take account of wider social, cultural and political factors.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 1997
User Contributions:
Comment about this article or add new information about this topic:
Wrestling with words: next week's launch of Talk Radio has created intense debates - here the opposing sides mouth off about their views
Article Abstract:
A writer and media affairs consultant believes that Talk Radio UK, a new phenomenon in radio broadcasting, will have to abide by the 1990 Broadcasting Act rules. The Radio Authority must ensure that programmes are not offensive to public feeling, and it insists on impartiality in political or industrial controversy. It has the power to levy fines or even revoke licences in extreme cases. A presenter on Talk Radio believes the new station will unpretentious but not frightened to challenge the old order.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 1995
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Communicating and interacting with Oregon's coastal marine recreational fishing community. New Asian carp genus(Hypopthalmichthys) in Lake Erie
- Abstracts: Start of something big?: In buying Minotaur, Flextech has gained a top-notch catalogue that includes teen drama Heartbreak High...
- Abstracts: How to get ahead in radio. The battle for breakfast. Radio