Radio must learn to brand
Article Abstract:
Building strong radio brand is going to be a critical factor in succeeding in a hyper competitive environment. The methods of improving radio broadcasting services are discussed.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2005
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Hearing the iPod hype
Article Abstract:
Though radio shows downloading feature of iPod is being projected as an extraordinary technological innovation, it is not so. There is little consumer demand for such a feature.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2005
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DAB returns the market
Article Abstract:
The sales of DAB digital radio have grown steadily. Future sales forecasts are also showing exponential growth due to DAB's ability to let customers download music instantly.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2005
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