Rethinking the lottery
Article Abstract:
The People's Lottery is trying to win broadcast rights to the National Lottery from incumbent operator Camelot, whose contract expires in 2001. But paltry ratings has many industry experts saying television coverage is the wrong medium for the Lottery.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2000
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Telling the tale of Tweenie success
Article Abstract:
Tell-Tale Productions, a children's programming firm created in 1994, found success with its "Tweenie" idea, which was commission by the BBC. The company is looking to develop and diversify by setting up its own distribution arm now.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2001
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Writing a new script
Article Abstract:
Independent Television's new focus on programming drama is presented. An increased market share, a strong emphasis on returning television series, and marketing to the 16-34 year old audience is discussed.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 1999
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