The buck stops here
Article Abstract:
The leaders of big enterprises are gaining priority in controlling various media operations. Media executive Frank A. Bennack Jr. feels that newspaper companies have a commitment to work but the objective is more profit. Neil S. Braun, president of NBC television network sets his target for more profit and for becoming a leader in news coverage. Publisher Arthur S. Sulzberger feels that the increases in newsprint price is adversely affecting business and also that the Internet is the best way to distribute information at low costs. CEO Anthony Ridder opines on the tension between the corporate staff.
Publication Name: Media Studies Journal
Subject: Mass communications
ISSN: 1057-7416
Year: 1996
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Two faces of Mickey Mouse
Article Abstract:
Hollywood films currently portray media owners as impersonal, profit-hungry individuals, unlike in the past when the owners were depicted as champions of press freedom. In the 19th century media owners were depicted as sinister and stern, in contrast to preceding periods when they were characterized as people emphasizing society's good qualities. In recent decades, Hollywood shows its antipathy towards press barons by depicting them as shadowy figures. This negative portrayal of any person concerned with journalism is commonly encountered in fiction as well as in Hollywood films.
Publication Name: Media Studies Journal
Subject: Mass communications
ISSN: 1057-7416
Year: 1996
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Thinking outside the box
Article Abstract:
The chief executive officer of Playboy Enterprises, thinks that the creative risks undertaken and personal passion shown by eminent media personalities remain as valid as ever. He opines that a participatory style of management and a collegial leadership style is the key to successful management of media organizations. The executive feels that historical and political books can be sourced for obtaining real-world leadership values. He asserts that a manager should combine profit making with quality content and must possess attributes of participation and aggressiveness.
Publication Name: Media Studies Journal
Subject: Mass communications
ISSN: 1057-7416
Year: 1996
User Contributions:
Comment about this article or add new information about this topic:
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