The hybrid grid: Globalization, cultural power and Hungarian television schedules
Article Abstract:
The article explains the various factors that determine the scheduling, introduction and expansion of television shows in Hungary. Understanding the cultural, economic and domestic factors provides a clear picture of the origins of scheduling practices.
Publication Name: Media, Culture & Society
Subject: Mass communications
ISSN: 0163-4437
Year: 2007
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'The biggest show in the world': race and the global popularity of The Cosby Show
Article Abstract:
'The Cosby Show' was groundbreaking in its portrayal of a middle-class African American family life. The role of race in the international popularity of the show and its impact on domestic television is examined.
Publication Name: Media, Culture & Society
Subject: Mass communications
ISSN: 0163-4437
Year: 2000
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How to spend $9.3 billion in three days: examining the upfront buying process in the production of US television culture
Article Abstract:
The strategy adopted by companies to sell commercial time on television channels to offset production and distribution costs is presented.
Publication Name: Media, Culture & Society
Subject: Mass communications
ISSN: 0163-4437
Year: 2007
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