The talk of the toon

Article Abstract:

October 2000 marks the fifth year of the Disney Channel in the UK. Disney is starting up three new channels to target specific 'zones' of the children and family market. One of the channels, Toon Disney, will provide a dedicated outlet for the company's huge inventory of world famous animation.

Product information, Marketing procedures, Television, Cable TV Networks, Marketing, Cable television, Market segmentation, Cable networks (Television), Walt Disney Studios, Target marketing, Children as consumers, Child consumers, Toon Disney

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Boldly seeking new viewers

Article Abstract:

Sci Fi Channel announced a new on-air identity and a change of programming strategy as part of a makeover budgeted at pounds sterling two million. Dan Marks, president of the channel, has had a varied career as a documentary filmmaker, and in setting up a private national TV station in Russia.

Management dynamics, Services information, Management, Services, Company business management, Marks, Dan, Sci-Fi Channel Inc.

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Mapping a digital path

Article Abstract:

David Elstein chief of broadcasting company Hallmark discusses the future plans and projects of the company

Executive changes & profiles, Officials and employees, Interview, Elstein, David, Crown Media Holdings Inc. Hallmark Channel

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