Thinking out of the box
Article Abstract:
Four leading professionals present their opinions on key developments, which would have a big impact on the future of media. They feel that one of the biggest challenges that television faces over the next few years would be the changing attitudes that brands have towards harnessing the medium's commercial potential.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2004
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What is C4 for? Behind the news: Channel 4's purpose
Article Abstract:
John Whittingdale believes that Channel 4's strength lies in their willingness to take risks and commission programs that other broadcasters avoid. David Brook thinks that Channel 4 should rediscover their purpose and that the channel is too driven by commercial requirements.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2007
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TV failing to put green preaching into practice
Article Abstract:
A total of 350 people took part in an exclusive Broadcast reader survey on the TV industry's involvement in environmental issues. Respondents say that the TV industry is merely paying lip service to environmental issues and is not practicing what it is preaching.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2007
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