In a shift, DoubleClick puts off its plan for wider use of the personal data of Internet consumers

Article Abstract:

The online advertising company DoubleClick Inc. has decided not to link up anonymous Internet consumer data to detailed personal data about consumers that use DoubleClick's Web site network. In the absence of industry and federal standards, DoubleClick bowed to pressure exerted by Wall Street and privacy advocates.

Market Research Services, Marketing Research and Public Opinion Polling, Commercial nonphysical research, Regulation/Ethics, Management, Marketing research firms, DoubleClick Inc.

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E-commerce report: Internet merchants turn to sweepstakes

Article Abstract:

Online marketers are looking more carefully at their budgets, since investors are asking for profitablity. Retail Web sites are using sweepstakes featuring discounts, contests and prizes to build repeat traffic. The initiatives often include improved tracking of what contestants spend at site, to guage the contests' effectiveness.

Telegraph & other communications, Video Retailing Service, All Other Information Services, Promotion, Statistical Data Included, Usage, Marketing, Online services, Internet services, Home shopping, Sweepstakes

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A handful of marketers get personal, summoning consumers by name with customized ads on the Internet

Article Abstract:

Dotomi has developed new Internet technology that will allow advertisers to send out personally addressed banner ads. The company has already tested the technology in Israel, with promising results.

Targets & Markets, Marketing Management, Administration of Marketing, Labor Distribution by Employer, Innovations, Statistics, Advertising effectiveness, Target marketing

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