BP Amoco wants to sell much more than gas at its new stations

Article Abstract:

BP Amoco is spending $7 billion to present a fresh brand image through BP Connect, a new round of service stations with cafe latte, solar panels, imaginatively-lit markets and electronic commerce kiosks. Thus far, 20% of gas stations revenues come from the convenience markets. The bright green and yellow stations will be featured in ads, created by Ogilvy & Mather Worldwide promoting BP as a green company. The campaign will cost $100 million a year. The focus on retail is highlighted by the station in Paris, which will sell foie gras.

Marketing procedures, Gasoline Stations, Advertising agencies, PETROLEUM AND COAL PRODUCTS, Petroleum, Petroleum and Coal Products Manufacturing, Corporate Images, Gasoline service stations, Service stations (Automotive), Petroleum industry, Gasoline industry, BP PLC, BP Amoco PLC, Ogilvy & Mather Worldwide

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A new campaign tries to persuade gun owners to lock up their weapons to save children's lives

Article Abstract:

The National Crime Prevention Council and the Advertising Council have launched a TV, print and radio campaign using children to impress gun owners about gun safety. FCB Worldwide spent a year researching their controversial subject in order to connect with those that have guns and families. The Council reports that 34% of U.S. households with children also have firearms.

Safety and security measures, FCB Worldwide, Crime prevention, Firearms owners, Advertising Council, National Crime Prevention Council

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Trying to sparkle among the hip

Article Abstract:

Peerrier Group of America has hired Ogilvy & Mather Worldwide, B/W/R and Young Guns to re-invent the bottled water company's image toward a young, hip U.S. market in response to a decline in sales from a European benzene scare and increased competition in the $5.7 billion business. Ogilvy has created ads targeting 21-year-olds, mostly with an anti-advertising image seeming more like posters and real life on a $10 million budget. Targeting children of baby boomers Perrier is also sponsoring youth-oriented fashion shows, magazine parties, independent film director's awards and fashion design awards. Keeping a high profile, the bottled water can be found in Saturday Night Live's green room.

France, Statistical Data Included, Bottled water industry, Public relations firms, Public relations agencies, Children as consumers, Child consumers, Perrier Group of America Inc., Young Guns Design, B/W/R

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