AOL-Time Warner rivals preparing for interactive TV fight

Article Abstract:

Broadcast TV networks, cable TV, satellite TV, set-top box makers, and others a jockeying for advantage as more interactice TV services come to market. Interactive TV already exists in pay-per-view, channel guide, and Web on TV formats. It essentially allows users to send responses back 'upstream' to providers. Currently, phone lines carry the bulk of this traffic, but Internet, cable and radio transmission are also vying for users. Email chat, playing along with a game show, couponing, and click to purchase are among the new offerings. The change has huge implications for advertising revenue, since every hardware and service provider affecting the transmission wants a percentage. Broadcast TV sees this has a further threat to their revenues. Consumer groups favor the traditional TV model. That is, content providers collect any ad revenues, and distribute it to other participants from there, rather than everyone collecting an percentage upfront.

Interactive CATV, Statistical Data Included, Mergers, acquisitions and divestments, Forecasts and trends, Marketing, Industry trend, Time Warner Inc., America Online Inc., AOL, Interactive media, Interactive technology, Interactive television

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AOL Time warner sticks to its aggressive goals

Article Abstract:

When AOL Time Warner became a nearly $200 billion combined entity from Federal Communications Commission approval, chief executives Steve Case and Gerald Levin announced some layoffs, like at CNN, and lower projected fourth quarter profits. America Online Internet service did not project a slowdown in ad revenue, unlike the rest of the industry. The nation's largest media giant enjoys 130 million subscriptions to magazines, cable TV and online services.

Financial management, Telegraph & other communications, Cable TV Networks, Planning, Laws, regulations and rules, Internet service providers, United States. Federal Communications Commission, AOL Time Warner Inc., Case, Steve, United States. Federal Trade Commission, Cable networks (Television), Company analysis, Levin, Gerald M.

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Music Channels Move Into Video And Messages Meant for You

Article Abstract:

Music Choice, whose audio music channels are offered on digital cable television, is introducing several new video on demand services such as interviews and original concerts. They will use computer technology to gather demographic information about subscribers in order to target advertising.

Cable Television Systems, Radio, TV, publisher representatives, Media Representatives, Services information, Targets & Markets, Radio & TV Advertising, Methods, Innovations, Target marketing, Broadcast advertising, Service enhancement, Music Choice Ltd.

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