Brand finals
Article Abstract:
Fans of the Australian Football League are corn-holed by the big money. The sight of thousands of true believers turning out to a training session in their officially approved club merchandise, to cheer themselves hoarse for a player who is nothing more than a tradable commodity is a sad sight.
Publication Name: The Bulletin with Newsweek
Subject: News, opinion and commentary
ISSN: 1440-7485
Year: 2003
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The team money built
Article Abstract:
Real Madrid is spending huge sums to win publicity and is least bothered on how the team manages to win. It is offering huge sums to team up players who have the capability to endorse products rather than play for the team.
Publication Name: The Bulletin with Newsweek
Subject: News, opinion and commentary
ISSN: 1440-7485
Year: 2003
User Contributions:
Comment about this article or add new information about this topic:
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