Bubble burst: gum on the outs with U.S. chewers

Article Abstract:

US domestic sales of regular gum have dropped nearly 5% over 1997 results, according to Information Resources' reports. Likewise, the sales of numerous sugarless gum brands, which account for around one-third of all gum sales and had been boosting the gum industry, have slowed. For instance, the sales of Extra, the top selling Wrigley brand, dropped 1.9%, and Carefree's sales decreased 7.5%. Because gum sales in the US have dropped, gum firms that include Warner-Lambert and Wrigley are depending on foreign consumers, mainly in Russia, Eastern Europe, India and Japan, to chew more gums.

Comment:

Domestic sales of regular gum have dropped nearly 5% over 1997 results, according to Information Resources' reports

Sales, profits & dividends, Chewing Gum, Nonchocolate Confectionery Manufacturing, Article

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Anheuser-Busch ads bowl over rivals again

Article Abstract:

Anheuser-Busch has scored the best-liked commercial at the Super Bowl XXXV for the third consecutive year. The 13th annual USA Today Ad Meter focus group surveyed the 55 ads broadcast during the game which has a US audience of 144 million. The Ad Meter crowd cheered time after time for Anheuser-Busch which had four of the top 10 ads. The company's successful ads owed much to its diligence in refining its fleet of seven spots for the Super Bowl.

Breweries, Advertising, Beer & Other Malt Beverages, Anheuser-Busch Companies Inc.

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Super Bowl ad rates appear inflated

Article Abstract:

Fox TV officials said the value of Super Bowl spots rose to $1.6 million per 30-second ad time following NBC's May 1998 finale of 'Seinfeld' that fetched as much as $1.7 million per spot. Victoria's Secret chief marketing officer Ed Razek announced the company paid below $1.6 million, while HotJobs.com CEO Richard Johnson stresses it paid less than $1.5 million. In 1998, NBC charged $1.3 million per Super Bowl ad spot.

Television Broadcasting, Marketing procedures, TV Networks, Television networks, Fox Broadcasting Co.

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