Surin's Nike mural swooshed away

Article Abstract:

An outdoor advertisment by Beavorton, Ore.-based Nike Inc. was pulled when an athlete featured on the billboard was hurt. The ad, which was put on an office building in Toronto, Canada, was a promotion for the Sydney Olympics.

Athletic & Other Footwear, Other Footwear Manufacturing, Footwear, except rubber, not elsewhere classified, Out-of-Home Advertising, Nike Inc., Athletic shoe industry, NKE

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Kraft to consolidate its N.A. marketing

Article Abstract:

Kraft Inc. announced that it is streamlining its marketing operations in North America. The company also said that it might restrict its advertising to just one agency.

Food & Kindred Products, Food Manufacturing, FOOD AND KINDRED PRODUCTS, North America, Food industry, Kraft Inc., KRA

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CanWest touts unit cross-promotion (CanWest Global Communications Corp.)

Article Abstract:

Canada's broadcasting giant CanWest Global Communications Corp., has announced plan to boost its finances by integrating the marketing and shared promotion of its broadcasting and publishing business units.

Strategy & planning, Financial management, Radio and Television Broadcasting, Radio & TV Broadcasting, Promotion, Planning, Broadcasting industry, Broadcasting, CanWest Global Communications Corp., Winnipeg, Manitoba

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