Wacky investment spots win lots of hearts

Article Abstract:

E-Trade Inc's advertisements are expected to be the winner among television commercials shown by on-line stock trading firms. The ads, which started airing in Apr 1999, was created for the firm by Goodby Silverstein and Partners. A survey of TV ads in Ad Track revealed that E- Trade's ads were 'liked a lot' by by 35% of the respondents. The breadth and depth of the online trader's ad campaign has also helped build a well- rounded brand image for the company.

On-Line Information Services, Videotex & Teletext Svcs NEC, Internet services, Online information services, E-Trade Inc.

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Dot-com dollars filling airwaves with ads

Article Abstract:

Online companies spent $399 million on television advertising during the first half of 1999, already surpassing the 1998 total of $324 million. In fall 1999, e-commerce sites and other online companies are projected to spend a total of $2 billion on television and other media advertising. The ad spend ramp-up, meanwhile, has made it more difficult for many online companies to get their message through the clutter.

Wired Telecommunications Carriers, Specialized Telecom Services

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