Expensive Super Bowl spots seem to work for many dot-coms as traffic to their sites grows

Article Abstract:

Media Metrix Inc. will perform an ambitious study on the effectiveness of Super Bowl XXXIV television advertisements. Special attention will be paid to the 17 Internet companies that advertised during the football game. The study will look at traffic on the sites, traffic support, visitor reaction to sites and consumer behavior.

On-Line Information Services, Videotex & Teletext, Telegraph & other communications, Theory & Research, Bsns Videotex Svcs ex Database, Reports, Online services, Internet services, Influence, Statistics, Online information services, Business information services, Media Metrix Inc.

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The Super Bowl XXXV commercials, from pleasant surprises to whose idea was this

Article Abstract:

The television advertisements during Super Bowl XXXV were mostly dull, tasteless and/or confusing. Despite the large amounts of money spent to advertise during the game ($2.3 million for an average 30-second spot), and a television audience estimated at around 131 million, the 30 advertisers who ran 54 commercials generated lackluster results. An assessment of some of the ads is included.

Marketing industry

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As in sport, experts are issuing post-mortems of the plays in Super Sunday's Ad Bowl

Article Abstract:

E*Trade, Electronic Data Systems, and Anheuser-Busch were among the advertisers with the most popular TV ads during the Super Bowl. Accenture, formerly Andersen Consulting and Cingular Wireless felt their ads were an effective way to increase consumer awareness.

Advertising agencies, Statistical Data Included, Super Bowl Game (Football), 2001 AD

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