Financial branding goes global
Article Abstract:
Canadian financial institutions are launching branding campaigns in an effort to present a consistent image in a globalized market. In some cases, well-known long-standing brands such as Wood Gundy and Green Line Investor Services are giving way to a single brand. Industry officials say using a single global name makes more sense as financial services providers conquer new markets and establish new lines of services.
Publication Name: Globe & Mail (Toronto, Canada)
Subject: News, opinion and commentary
ISSN: 0319-0714
Year: 1999
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Scotiabank targets more baby boomers
Article Abstract:
Bank of Nova Scotia posted $844 million profit for first quarter 2006. The plans of the bank to achieve baby boomer client base are presented.
Publication Name: Globe & Mail (Toronto, Canada)
Subject: News, opinion and commentary
ISSN: 0319-0714
Year: 2006
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