Global hopes to score with 'virtual ads'
Article Abstract:
CanWest Global Communications Corp will launch virtual ads during the Super Bowl in Miami, FL. Canadian viewers will see the ads behind the end zones at Pro Player Stadium. However, fans at the game will not see the ads because they are being electronically inserted by Princeton Video Image Inc., a company based in Lawrence, NJ. Princeton uses pattern recognition technology in which a computer picks out a landmark, stores that information and inserts the ads in a fixed position relative to the landmark.
Publication Name: Globe & Mail (Toronto, Canada)
Subject: News, opinion and commentary
ISSN: 0319-0714
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
P&G links ad agency payment to performance
Article Abstract:
Cincinnati, OH-based Procter and Gamble Co (P&G), the manufacturer of Crest toothpaste, Tide detergent and Pampers diapers, wants to pay its ad agencies based on sales of its 300 brands around the world. The company believes that linking compensation to performance will allow agencies to have 'holistic, media-neutral marketing.' Bensimon Byrne D'Dracy of Toronto, Canada, of of P&G's Canadian agencies, support the proposal.
Publication Name: Globe & Mail (Toronto, Canada)
Subject: News, opinion and commentary
ISSN: 0319-0714
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Goldcorp-Glamis deal faces tough sell with investors. Kinross bid for Bema set to put miner over the top
- Abstracts: Nortel to start filing results Monday. Nortel facing a key date to sort finances. Nortel loss shrinks but CEO says more work needed
- Abstracts: Turmoil at Alberta regulator muddies the waters. Good times a bad time to change royalties. Europe walks the talk on oil use
- Abstracts: Investors who pile into home builders' stocks are on shaky foundations. Manufacturing slams U.S. stocks
- Abstracts: Retailer swings for golf green in Canada. 'Wal-Mart effect' feeds grocer price wars. As it stretches, Lululemon tries not to bend