ABC scrambles to sell Super Bowl ad time
Article Abstract:
Television network ABC Sports Inc is still scrambling to sell ad time for Super Bowl with 48 hours to go before the game starts. Advertisers who decided to pull out of Super Bowl XXXIV in the fall of 1999 due to increased demand and high prices could purchase ad time at bargain- basement rates. A spokesman for Disney-owned ABC Sports insisted that the game's ad time have all been purchased. Advertisers for Super Bowl includes US Census Bureau and 20th Century Fox.
Publication Name: USA Today
Subject: News, opinion and commentary
ISSN: 0734-7456
Year: 2000
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How the ad matchup is shaping up: rookie dot-coms crowd ad lineup
Article Abstract:
Rookie dot-coms comprise more than half of the 36 companies scheduled to air commercials during Super Bowl XXXIV. Some of the dot-com Super Bowl advertisers include used-car retailer AutoTrade.com, encyclopedia seller Britannica.com, tech advisor Computer.com, and DowJones.com, the online edition of Wall Street Journal, among others. Frequent Super Bowl marketers who have not bought air time for this year's game include Coke, McDonald's and Burger King.
Publication Name: USA Today
Subject: News, opinion and commentary
ISSN: 0734-7456
Year: 2000
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Rival networks dispute CBS ad sales
Article Abstract:
CBS accuses rival networks ABC, NBC and Fox of losing their nerve and capitulating to advertiser demands for price cuts.
Publication Name: USA Today
Subject: News, opinion and commentary
ISSN: 0734-7456
Year: 2001
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