I.B.M. makes changes in workstation line

Article Abstract:

IBM introduces two new versions of its workstations and lowers the prices on memory and disk drives in the RS/6000 workstation line. The new products are seen as the company's attempt to capture more of the mid-range workstation market, while steering clear of the low-end market. Unlike market leader Sun Microsystems, IBM is taking pains to keep the desktop personal computer and workstation markets separate, continuing to market their products towards scientists and engineers in an attempt to protect its lucrative market dominance in microcomputers. IBM has also increased the performance of its RS/6000 320 workstation by 25 percent. Promotion campaigns are being planned with the hope of convincing customers to upgrade to more powerful computers.

Computer storage devices, Product information, Price cutting, Strategic Planning

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I.B.M. set to re-enter PC market; new low-end line due out next week

Article Abstract:

IBM will attempt to re-enter the home microcomputer market when it announces the PS/1 microcomputer on Jul 2, 1990. The new microcomputer is built around Intel Corp's 80286 microprocessor, will retail for between $1,000 and $2,000 and will come with software that permits first-time users to connect easily with Prodigy Services, a videotex service offering electronic shopping and other consumer services. IBM is focusing on marketing over technology with its new microcomputer. The company has demonstrated an inability to understand the home market in the past but the company hopes to overcome that with the IBM PS/1, which should provide a marketing beachhead for future products still being developed.

Usage, Microcomputers, Product introduction, Market share, product announcement, Microcomputer, IBM PS/1 (Intel-compatible system), Intel 80286 (Microprocessor)

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Next Inc. is offering improvements in its workstation

Article Abstract:

Next Inc announces plans for two products aimed at the Next workstation market. A 40Mbyte disk drive accelerator device to be manufactured by Quantum Inc will help speed up the slow optical storage technology the workstation uses. Next also plans to introduce a lower-cost version of the workstation for local area network (LAN) use. The LAN version will not have an optical disk and will sell for $7,995, as opposed to the full workstation's price of $9,995. Analysts feel the ultimate success of the Next workstation will depend on the amount of application software available and also on how much IBM will back Next's Nextstep program for application development tools.

Product enhancement, Product development, Business planning, Disk drives, Enhancements, NeXT Computer Inc., NeXT (Workstation)

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