Intel's latest microprocessor addresses a niche; but whether it's a niche that businesses regard as important is an open question

Article Abstract:

Intel Corp's recently introduced 80486SX microprocessor is a scaled-down version of the company's 80486 chip. Microcomputers built around the 80486SX fill a gap between the fastest 80386-based machines and those that use the more powerful 80486 microprocessor, but so far, the strategic importance of 80486SX microcomputers to businesses is not clear. In fact, older and less expensive 386 or 386SX systems might be adequate for most users. Some observers suggest that the real significance of the 486SX chip involves Intel's marketing strategy. Intel, they say, wants to persuade customers that 286 systems are obsolete and 386 systems are on the way out. They feel Intel wants to position the 486SX as the 'entry level' microcomputer for business. Others believe that Intel's move away from the 386 chip is consequent to the introduction of 386 and 386SX clones by Advanced Micro Devices Inc.

Integrated circuits, Marketing, Product development, Marketing Strategy

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Advanced Micro's bid to break monopoly

Article Abstract:

Advance Micro Devices Inc demonstrates it clone of the highly popular Intel Corp 80386 microprocessor at Comdex/Fall 1990. Advanced Micro does not set a price or release date for the chip, which it has code named Longhorn. Analysts state that Advanced Micro could capture at least 10 percent of the $950 million market if it can release the clone. The microprocessor chip is used in many microcomputers including machines manufactured by IBM, Compaq Computer Corp and Tandy Corp. Advanced Micro claims it has a legal right to manufacture a clone and is suing Intel for $500 million compensation because of the semiconductor company's resistance to allow its manufacture.

Market share, Advanced Micro Devices Inc., AMD, Business planning, Monopolies, Comdex, Competition, Conferences and Meetings, Intel 80386 (Microprocessor), Comdex-Fall, 1990 AD

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An economical time for improving your memory; despite a looming change in chip production, no drought is expected

Article Abstract:

The cost of adding RAM memory to microcomputers is ten times cheaper in 1991 than in 1988. The cost of memory chips rose sharply in 1988 because manufacturers shifted away from production of 256Kbit chip production to 1Mbit chip production, a process that dried up the amount of 256Kbit memory on the market before the 1Mbit memory became available in mass quantities. Some industry observers believe that the price of RAM memory will once again increase in the early 1990s as semiconductor companies begin a shift towards production of 4Mbit memory chips.

Purchasing, Microcomputers, Equipment and supplies, Computer memory, Cost benefit analysis, RAM, RAM (Random access memory), Performance improvement (Computers), Memory boards/cards, Memory cards (Expansion boards), Equipment Acquisition, Microcomputer, Performance Improvement, Semiconductor Memory

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