Is Ford's Strategy a better idea?
Article Abstract:
Ford Motor Co.'s market shares in Canada and the US has declined to 19 percent in 2004 from a high 25 percent in 1995 and hence plans a new strategy that aims to bring as many new vehicles to the market and help lure back the customers. Ford would invest a $1-billion in 2004 in its Oakville to construct a flexible assembly plant, one capable of putting together four models, based on two platforms or basic vehicle underbodies.
Publication Name: Globe & Mail (Toronto, Canada)
Subject: News, opinion and commentary
ISSN: 0319-0714
Year: 2004
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Mitsubishi aims for top ranks
Article Abstract:
Finbarr O'Neill, the new president of Mitsubishi Motors North America, which is owned by Mitsubishi Motors Corp., said that the auto maker is targeting North America in its new expansion strategy. Mitsubishi Motors faces tough competition in the region from Honda and Toyota.
Publication Name: Globe & Mail (Toronto, Canada)
Subject: News, opinion and commentary
ISSN: 0319-0714
Year: 2003
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Ford tips Boeing veteran to be the new CEO
Article Abstract:
Alan Mulally has been appointed as the chief of Ford Motors in an effort to capitalize on Mulally's experience with Boeing and revive the struggling auto maker.
Publication Name: Globe & Mail (Toronto, Canada)
Subject: News, opinion and commentary
ISSN: 0319-0714
Year: 2006
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