Key resignation reported at Apple

Article Abstract:

Allan Z. Loren, president of Apple Computer's domestic division, will retire from the company in a move that will likely affect a number of top managers at the computer manufacturer. Michael H. Spindler, head of European operations, will is expected to be named to the vacant position of chief operating officer. Loren's successor is not as clear. Loren, who started with Apple in 1987 and was once considered a possible successor to Pres and CEO John Sculley, has recently come under attack from analysts and those who worked for him. Recent Apple marketing programs have been called ineffective, and morale at Apple's marketing division is at a low point, insiders say. The resignation and subsequent reorganization comes at a time when Apple's growth is slowing; sales and profits in the 4th qtr 1989 fell short of company expectations. Cost-cutting measures including layoffs will be put into effect during 1990.

Officials and employees, Appointments, resignations and dismissals, Executives, Executive, Reorganization, Promotion of Employee, Resignation, Spindler, Michael H., Loren, Allan Z.

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Apple strays from mass appeal

Article Abstract:

Apple, which started as a company aimed at bringing computing to the masses, may have lost sight of that goal. The company is selling itself as a supplier to businesses, emphasizing its machines priced at $4,000 and above and virtually ignoring its lower-priced microcomputers. Sales of Apple's entry-level microcomputers, the Macintosh Plus and Macintosh SE did not enjoy a holiday increase in late 1989. Sales of the lower-priced Apple II were even more dismal. Because of poor consumer sales, Apple will have low revenues in the 1st qtr 1990 and earnings below the 1st qtr 1989. Analysts predict many of Apple's sales problems would be resolved if the company paid more attention to the home consumer market and introduced better low-end machines. The company is heeding this advice to a degree; but the introduction of more Macintosh models will likely signal the demise of the Apple II line.

AAPL, Sales, Apple Inc., Outlook, Company Profile, Marketing Strategy, Sales Analysis

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New Microsoft item gains strong backing

Article Abstract:

About thirty microcomputer manufacturers have agreed to include Microsoft Corp's Windows 3.0 graphical user interface with the machines they sell. IBM, which is still trying to promote its OS/2 operating system, and Compaq Computer Corp, which normally does not include programs with its hardware, have not announced that they will be putting the new program into their machines. Microsoft Windows 3.0, which sells for $150, requires an Intel 80386 microprocessor chip and 2Mbytes to 4Mbytes of RAM. The graphical user interface allows users to perform tasks by pointing to icons and symbols on the screen instead of typing out commands. Older versions of Microsoft Windows can be upgraded for $50.

Prepackaged software, Usage, Software, Microcomputers, Product information, Microsoft Corp., MSFT, GUI, Graphical user interfaces, Microsoft Windows 3.0 (GUI)

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