Lowest price? Not at Zellers

Article Abstract:

Zellers Inc., a discount chain in Canada, wants to withdraw its long-running slogan, "The lowest price is the law," as it intends to take on a fresh strategy and admits that it does not always fulfill its promises. In subsequent advertising, Zellers will consider other attractive offerings aside from just the low pricing, including more stylish merchandise and more shopper-friendly stores with more spacious aisles. For its Fall 1998 campaign, the company is collaborating with ad agency Ogilvy and Mather (Canada) Ltd.

Comment:

Discount chain in Canada wants to withdraw long-running slogan, "The lowest price is the law"

Discount Chains, Zellers Inc., Article

---

Wal-Mart tailors stores to locals

Article Abstract:

The marketing strategies adopted by Wal-Mart Canada Corp., to enhane its diversified customer base, are presented.

Variety stores, Targets & Markets, Discount Stores, Wal-Mart Canada Corp., Customer relations, Target marketing

---

Similar abstracts:

• Abstracts: Budgets and the Beazley bus. Beazley's battle still to come. Bungfoodlin' Beazley in the bag
• Abstracts: Analysts eye Nortel loans. Nortel tops U.K. survey of global firms
• Abstracts: Comac to open more Domino's pizza outlets. Scotiabank raises stake in Chilean bank. Canadians back close economic links with U.S
• Abstracts: Premier urged to end BC Rail dispute. CPR slashing more jobs

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.