McDonald's gives Beanies another try

Article Abstract:

McDonald's will repeat the immensely popular Teenie Beanie Babies promotion of its Happy Meal that drove McDonald's customers across the US to frustration the first time around. McDonald's has ordered 240 million of the Teanie Beanie Babies, almost one for every American and twice as many as in 1997. The last Teanie Beanie Babies promotion frustrated collectors because of the insufficient supply of the palm-size critters. McDonald's vice president of marketing R. J. Milano said the Teenie Beanie Babies drove McDonald's sales faster than any Happy Meal promotion. During the four-week promotion, the sales of Happy meal doubled, according to Milano.

Comment:

Will repeat the immensely popular Teenie Beanie Babies promotion of its Happy Meal

McDonald's Corp.

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Domino's sale will intensify pizza rivalry

Article Abstract:

Domino's sale is poised to heighten its market competition against largest rival Pizza Hut. Domino's, which was acquired Bain Capital in a deal valued at approximately $1 billion, may revive its original campaigns on quick pizza delivery, according to Ron Raul, chief of consulting company Technomic. The intensified pizza competition is also expected to bring about new advertising, marketing promotions and price discounts. Bain Capital, noted for being a turnaround specialist, is a diversified investment firm that owns interests in Learning Co., Sealy Mattress and other companies.

Comment:

Sale is poised to heighten its market competition against largest rival Pizza Hut

Domino's Pizza Inc.

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Targeting the kindermarket

Article Abstract:

Many major retailers are already targeting the children of their present customers in a new trend called kidtailing. While this new marketing trend is aimed at both parents and children, it is acknowledged to be a long- term strategy to build brand loyalty among the consumers of the future. Among the offerings of kid-friendly retailers are animatronics, CD listening stations, play areas, virtual fun, toys and personalized books.

Retail Store Chains, Chain stores

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