McDonald's going after the small fry

Article Abstract:

McDonald's is going to launch a series of new promotions targeting children as young as 2. The company plans to sell animated videos starring Ronald McDonald. The 40-minute animated video, the company's first ever, was created by the creators of Rugrats and The Simpsons. The fast food chain expects to sell millions of the videos at $3.49 each. The company will also link with the direct-to-video release of Simba's Pride, The Lion King sequel. McDonald's will also place characters from the Disney movie, A Bug's Life, into its Happy Meals. Happy Meals will also contain a miniature version of Furbies in 1999.

Comment:

To launch series of new promotions targeting children as young as 2

Marketing procedures, Restaurants, Article

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Restoring the golden-arch shine

Article Abstract:

McDonald's CEO Jack Greenberg is engineering a corporate makeover that he hopes will transform the fast-food giant from an arrogant corporation into a customer-focused restaurant chain. Deviating from the past strategy of opening hundreds of restaurants every year to fuel growth in the US, he is betting on a new cooking system and new products to expand revenues and boost bottomline. On the international front, the company continues with its expansion frenzy, expecting to open more stores outside the US.

Strategy & planning

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Newman, McDonald's link up for salad days: Actor adds dressing to new line to leafy green entrees

Article Abstract:

McDonald's is the last of the fast-food giants to begin selling quality entree salads. McDonald's will introduce a Premium Salad line and announce that the salads will be served exclusively with actor, Paul Newman's, Own dressings on 10 March 2003.

Contracts & orders received, Restaurants & Food Service, Services information, Service industry machinery, not elsewhere classified, Contracts & orders let, Services, Restaurant industry, Contracts, Contract agreement, Endorsements, Motion picture actors and actresses, Movie actors, Newman, Paul (American movie actor)

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