Merrill Lynch pushes masses aside, aiming a new campaign at the very rich and very busy
Article Abstract:
Merrill Lynch has hired Steve Martin as spokesperson for it's new ad campaign. The effort, produced by J. Walter Thompson, attempts to woo and retain accounts of the wealthy. Over the next 3-months, Merrill Lynch plans to spend $25 mil on radio, print and TV ads.
Publisher: The New York Times Company
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2001
Securities Dealers, Investment Banking and Securities Dealing, Security brokers and dealers, Securities industry, J. Walter Thompson (San Jose, California), Endorsements, MER, Merrill Lynch & Company Inc., Martin, Steve (American park ranger)
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2001
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The Nature Conservancy comes up with a campaign to acquaint the public with its goals
Article Abstract:
The Nature Conservancy, Arlington, VA, has 1.1 mil members and a $740 mil annual budget. Beginning in Portland, OR, the organization is spending $1.3 mil on a 2 month campaign using TV and print.
Publisher: The New York Times Company
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2001
Political organizations, Environmental Protection Groups, Advertising, Environmental associations, Nature Conservancy, Eisner Communications Inc.
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2001
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Comment about this article or add new information about this topic:
Subjects list: Statistical Data Included, United States, Advertising agencies, Contracts, Advertising
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