New Hefner at helm is trying fresh focus
Article Abstract:
Playboy Enterprises CEO Christie Hefner plans to expand the company from a domestic print-oriented adult magazine to a global entertainment entity. To achieve that goal, Playboy unveiled plans to bundle its online operations and sell a minority stake in an initial public offering. Hefner, which took control of the Chicago, IL-based company in 1988, aims to stretch the Playboy brand beyond its flagship magazine to video, cable TV, merchandise and the Internet.
Publication Name: USA Today
Subject: News, opinion and commentary
ISSN: 0734-7456
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
Clinkscales looks beyond publishing
Article Abstract:
Vanguarde Media, based in New York, NY, is intended by its owner Keith Clinkscales to be an urban media consisting of magazines, television and Internet ventures. In addition to urban magazines Honey and Impact, Clinkscales controls Emerge, Heart & Soul and BET Weekend. While these publications have been aimed mostly at black readers, Clinkscales wants a more diverse readership to avoid direct competition with other black publications.
Publication Name: USA Today
Subject: News, opinion and commentary
ISSN: 0734-7456
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
Magazines reduce prices to fortify subscribers, ad revenue
Article Abstract:
More magazines are reducing prices to boost circulation and, subsequently, attract higher advertising revenue. Rates for Hachette Filipachi's Woman's Day and George and Primedia's Seventeen declined by 28%, 22% and 13%, respectively. The reasons for wanting to boost their subscriber base and their ad revenue base include an expected postal rate increase, the loss of sweepstakes promotions and shrinking advertising budgets.
Publication Name: USA Today
Subject: News, opinion and commentary
ISSN: 0734-7456
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Clouds over New Economy rain on tech magazines. EMusic tries to play fair on an uneven field
- Abstracts: New Disney movie goes filmless on some screens. Gas price hike has a silver lining
- Abstracts: Product development can fill prescription for success. CEO rises above severe dyslexia. An outside view of U.S. scandal, sky-high pay
- Abstracts: Child's play doesn't pay for small TV producers. Consumers still wait for video-on-demand. Small video stores fight back
- Abstracts: Air service faces heat from fliers. Confusion rules as airlines reopen