Next computer's 2d time around

Article Abstract:

Steven Jobs of Next Inc announces four new microcomputers that are built around the Motorola Inc 68040 microprocessor. The new machines are the Nextstation, which costs $5,000 for the black and white model and $8,000 for the color version, the $8,000 Nextcube and the $14,000 Nextdimension. Jobs indicates that the company has already received orders for 15,000 machines, which is about twice the number of machines the computer maker has sold since it started in 1988. Next has made improvements over its first model, which was criticized for being too slow and expensive, by replacing the slow optical disk with a magnetic hard drive and by offering lower-priced models. Analysts are saying that it will be almost impossible for Jobs to repeat the success he had at Apple and Jobs indicates that the main challenge for the company will be to convince the market that it is a competitor.

Management, Computer industry, Jobs, Steven, Strategic Planning, NeXT Computer Inc., NeXT NeXTstation (680X0-based microcomputer), NeXT NeXTcube (Workstation), NeXT NeXTdimension (Workstation)

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Sun to sell its computer work stations in stores

Article Abstract:

Sun Microsystems plans to market its workstations through computer stores. The new marketing strategy is intended to reach a market beyond Sun's traditional installed base of engineers and programmers. The workstations will be offered to the general public through 200 Microage Inc, Intelligent Electronics and Nynex Corp stores. Sun formerly sold its products directly to value-added resellers or end users. Sun also introduced the Sparcstation IPC, which is capable of executing 15.8 MIPS and is available for $10,000 with a 207Mbyte hard drive. Tandy Corp introduces the $1,300 Tandy 1000 RL, which will compete with IBM's PS/1. The computer is aimed at the home user and is bundled with software for financial management, storing recipes and maintaining grocery lists.

Marketing, Sun Microsystems Inc., SUNW, RadioShack Corp., Computer stores, TAN, Workstations (Computers), Workstations, Retailing, Marketing Strategy, Tandy 1000 RL (Microcomputer)

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