Elaborate musical commercials are making a comeback
Article Abstract:
As ad agencies search to find ways to keep TV viewers tuned in during commercials, the musical TV commercial extravaganza is making a comeback. One example is Procter & Gamble's ad for its Swiffer dust mop. The elaborate commercials are finding favor anew because they seize and retain the audience's attention in a matter of seconds, before they can change channels.
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2000
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TiVo teams up with the Omnicom Group to tell the world about digital video recorders
Article Abstract:
TiVo Inc. announces that Omnicom Group is the first member of its strategic advertising agency partnership program. This will let Omnicom ad agencies test new methods of advertising that make the most of TiVo's time-shifting technology.
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2000
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Saying 'it's a lot worse than I thought,' a top forecaster lowers his expectations a second time
Article Abstract:
Universal McCann forecasting director, Robert J. Coen has lowered his estimates for 2001 ad spending, at $249.8 billion, the smallest growth in a decade. Coen, who has over 50 years of studying ad trends notes a weaker economy where advertisers can kick back and wait for the best deals. Agency people are calling this year a correction, a nod to the stock terminology but Coen sees hope for 2002, when he predicts ad spending will be up 5%.
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2001
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