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Selling the music: for beleaguered orchestras, marketing is key

Article Abstract:

Most Canadian orchestras are having trouble financially because of public and private funding cuts, and 11 out of 13 major orchestras have budget deficits. However, some orchestras are turning to aggressive marketing techniques to help increase their subscriber base.

Author: Chu, Showwei

Publisher: Rogers Publishing Ltd.
Publication Name: Maclean's
Subject: News, opinion and commentary
ISSN: 0024-9262
Year: 1996

Marketing, Symphony orchestras

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Man in motion

Article Abstract:

Rick Hansen inspired many people when he wheelchaired across Canada in 1987, and he has just completed a 16-city tour of Canadian cities to commemorate the 10th anniversary of his feat. Details about fundraising and research on spinal cord injuries is also given.

Publisher: Rogers Publishing Ltd.
Publication Name: Maclean's
Subject: News, opinion and commentary
ISSN: 0024-9262
Year: 1997

Research, Behavior, Disabled athletes, Spinal cord injuries, Hansen, Rick

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Subjects list: Social aspects, Canada

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