Ad agencies are warily sizing up their dot-com clients after the market maelstrom

Article Abstract:

Advertising agencies are concerned about the impact of the drastic stock market drop on Internet company advertising business. Agencies need to assess which online businesses can survive economic swings and move ahead in developing new technology and services for their E-commerce clients.

Advertising Activity

---

Estee Lauder, BMW, MySimon.com and Hibernia make new account assignments

Article Abstract:

Advertising agencies get new account assignments in several major market categories. Estee Lauder has hired A/R Media to create a new national campaign, Washington Daniel Advertising was hired by BMW of North America, Finance.com tapped Kirshenbaum Bond and Partners, mySimon.com has given its account to Leo Burnett USA and Hibernia Corp. will use Doner in Southfield, MI.

Commercial Banks, Commercial Banking, Use of services, Toiletries, Toilet Preparation Manufacturing, Toilet preparations, Automobiles and other motor vehicles, Autos & Motor Vehicles Whsle, Automobile and Other Motor Vehicle Wholesalers, Banking industry, Wholesale industry, Wholesale trade, Automobile industry, Toiletries industry, Leo Burnett Company Inc., Estee Lauder Inc., Automotive wholesalers, A/R Media, BMW of North America L.L.C., Washington Daniel Advertising, mySimon.com, Hibernia Corp., Doner (Southfield, Michigan), HIB

---

The agency that gave us a salvo of gerbils tries a more direct sell for Disney's Go.com unit

Article Abstract:

Walt Disney Co.'s Go.com online venture has contracted with New York City ad agency Cliff Freeman and Partners for a new $30 million ad campaign. The campaign is designed to be amusing and to attract the 18-49 age group that the Go.com search engine has targeted to use its online recreational information. Unlike previous Internet ads, this campaign is not outrageous. The online ad campaign will be handled by San Francisco, CA-based Tonic 360 and Pop Media.

Campaigns, Cliff Freeman and Partners, Go.com, Tonic 360, Pop Media, GO

Similar abstracts:

• Abstracts: Men fall in love with buying lingerie online for Valentines. Frederick's returns to bare essentials
• Abstracts: Go back one square. Do not bundle software; Microsoft still faces a range of antitrust actions in U.S. court. Microsoft to back a browser keyword system
• Abstracts: When imitiation is a sincere form of wanting to make an impact - and not plagiarism. Halfway through 2001, there are few signs that the media economy has hit bottom
• Abstracts: AT&T puts a price on wireless offering; plans call for the stock sale to raise up to $13.2 billion. 2 phone giants said to be near deal to merge wireless units
• Abstracts: Taco Bell abruptly drops the agency that created its popular wisecracking spokesdog. New ad agency prefers a homespun approach in pitching whiskey to savvy consumers

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.