Thirst for growth: Molson tries to halt a decline in beer sales
Article Abstract:
Molson Breweries' Canadian marketshare fell from 52.2% in 1989, to 45.8% during the fiscal quarter ending Jul 1, 1997. CEO John Barnett decentralized the firm's operations and began niche marketing. The brewery is also considering running a controversial commercial showing two women kissing.
Publication Name: Maclean's
Subject: News, opinion and commentary
ISSN: 0024-9262
Year: 1997
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The end of a dream: Molson jettisons a money-losing U.S. subsidiary
Article Abstract:
Molson Cos announced in Jan 1996, that it plans to sell a majority stake of its subsidiary Diversey Corp to Unilever for $780 million. Diversey lost $37.7 million in 1994. Molson Chmn Marshall A Cohen plans to pay down debt and possibly acquire other breweries with the proceeds.
Publication Name: Maclean's
Subject: News, opinion and commentary
ISSN: 0024-9262
Year: 1996
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Izzy's dream
Article Abstract:
Asper has built a global broadcasting force since 1974, the year he got started in the business with the purchase of KCND. Asper's CanWest Global Communications Corp has a market capitalization of over $1 billion, and Asper as an individual is worth at least $600 million.
Publication Name: Maclean's
Subject: News, opinion and commentary
ISSN: 0024-9262
Year: 1996
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