Toon Town takes over

Article Abstract:

Cartoon characters, toys and video game-like characters are now popularly being used in TV commercials. According to Allen Adamson, a corporate image expert from Landor Associates, with the help of technology and sophisticated animation methods, cartoon characters show credibility and are accepted by adult consumers. In addition, cartoon characters used in TV advertising do not overshadow a product, unlike celebrity endorsers. In related issues, Michael Jordan is presently appearing with the Tasmanian Devil in a commercial for MCI WorldCom. Likewise, the Homer Simpson character in "The Simpsons" will be appearing in a TV spot for Intel.

United States, Marketing procedures, TV Ad Approach & Copy, Television advertising, Market strategy, Article

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First Union's ominous ads appeal to 30ish adults

Article Abstract:

First Union Bank of North Carolina's ominous TV commercials were liked best by people in their 30s with the help of special effects created by Industrial Light and Magic. The TV ads portrayed dark images that include money floating in shark-infested waters, a man dressed in black diving off a roof, cars speeding along a highway and sinister-looking carnival. The ads by the Charlotte, NC-based First Union fared better than the ads launched by two other financial services providers, Fidelity Investments and Dean Witter.

Commercial Banks, Commercial Banking, Advertising, North Carolina, First Union Bank of North Carolina

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