Recall may mean end of road for brand name
Article Abstract:
Industry experts believe that Bridgestone/Firestone Inc's efforts to find an advertising agency that will save the Firestone brand are futile. They predict that it is unlikely that the 100-year-old brand can be saved after the company recalled 6.5 million of these tires in Aug 2000 because of defects that were only revealed to the public after numerous deaths and accidents. The best the company can do is phase out the Frestone name in favor of the Bridgestone brand.
Publication Name: USA Today
Subject: News, opinion and commentary
ISSN: 0734-7456
Year: 2000
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U.S. carmakers limp to end of year with layoffs, poor profits
Article Abstract:
The US auto industry could end 2000 with unpleasant results, with DaimlerChrysler announcing that it would lose $1.25 billion during the fourth quarter, and Ford losing $1 billion in Europe. General Motors also has not fared well, and may opt to send production to Mexico, where wages are lower. It also plans to eliminate 20% of its current models. Nevertheless, Chrysler still expects to earn $445 million in 2000 due to a strong first half.
Publication Name: USA Today
Subject: News, opinion and commentary
ISSN: 0734-7456
Year: 2000
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Toyota's Lexus leads quality survey
Article Abstract:
Toyota's Lexus topped JD Powers' first quality survey, which polls new car buyers for problems reported during the first three months of ownership. The Lexus registered a mere 85 problems per 100 vehicles, compared with the industry average of 147. Moreover, Toyota cars and trucks led seven of the 16 vehicle categories studied. JD Powers said most automobile brands registered higher customer satisfaction level in 2001, compared with an average of 158 problems per 100 vehicles in the previous year.
Publication Name: USA Today
Subject: News, opinion and commentary
ISSN: 0734-7456
Year: 2001
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