WestJet targets rival's fewer frills
Article Abstract:
The plans of WestJet Airlines Ltd. to enhance passenger amenities, following removal of passenger benefits by Air Canada, are presented.
Publication Name: Globe & Mail (Toronto, Canada)
Subject: News, opinion and commentary
ISSN: 0319-0714
Year: 2005
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WestJet plans include customer perks, alliances with other airlines
Article Abstract:
The marketing strategies of WestJet Airlines Ltd., in order to attract airline passengers through service upgrades, are presented.
Publication Name: Globe & Mail (Toronto, Canada)
Subject: News, opinion and commentary
ISSN: 0319-0714
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
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