New sun-care items do more than promote a healthy tan
Article Abstract:
Since consumers are more concerned with the negative effects of the sun's rays, cosmetic marketers are adding Sun Protection Factors to their products. Many suntan product manufacturers are also adding beauty ingredients, which promote the feel and look of healthier skin.
Publication Name: Product Marketing
Subject: Pharmaceuticals and cosmetics industries
ISSN: 0748-819X
Year: 1983
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Suppliers help tap men's market suggest sampling, advertising
Article Abstract:
Product Marketing and Cosmetic and Fragrance Retailing asked major suppliers to give their opinions on how to tap the men's market on fragrances.
Publication Name: Product Marketing
Subject: Pharmaceuticals and cosmetics industries
ISSN: 0748-819X
Year: 1982
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Marketers: treatment future rests on long-term commitment
Article Abstract:
Marketers state views on cosmetics and perfumes industries - future growth will be slow - advertising must stress treatment benefits.
Publication Name: Product Marketing
Subject: Pharmaceuticals and cosmetics industries
ISSN: 0748-819X
Year: 1981
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