Underestimated senior market holds undiscovered potential
Article Abstract:
Senior citizens make-up a large marketing opportunity in the health and beauty aids category. This is due to the rise in their population. Some cosmetics and toiletries have already targeted their products towards this group especially in the skin treatment areas and with hair preparations. This market is growing and has sizable sales potential.
Publication Name: Product Marketing
Subject: Pharmaceuticals and cosmetics industries
ISSN: 0748-819X
Year: 1982
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Hair care item makers develop finely-tuned product positionings
Article Abstract:
Innovation in hair care is not disappearing. Many manufacturers who have achieved a fine hair product are now fine-tuning their products position. Since there is no product with demonstratable superiority companies are looking for some niche by making their products appear unique.
Publication Name: Product Marketing
Subject: Pharmaceuticals and cosmetics industries
ISSN: 0748-819X
Year: 1981
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'80 cosmetics ad support tops $750 million
Article Abstract:
1980 advertising expenditures - statistics are given for cosmetics and toiletries industries using television, radio, newspaper, magazines, etc.
Publication Name: Product Marketing
Subject: Pharmaceuticals and cosmetics industries
ISSN: 0748-819X
Year: 1981
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